Hiring the right candidate is a long, expensive process, so why do so many businesses leave them in limbo between offer and start date?
Imagine this: After 3-6 months of searching, interviewing, and negotiating, your dream candidate finally accepts the job. But just days before they’re due to start, you get the dreaded call:
"I’m really sorry, but I’ve decided to stay where I am."
The Counter-Offer Problem Is Real
40% of companies make counteroffers when an employee resigns.
57% of candidates accept them.
The result? You’re suddenly 6-12 months behind on your hiring plan.
The Solution? Keep Them Engaged
The period between offer and start date is what we call "Death Valley" - a risky gap where candidates can lose excitement or get swayed by counteroffers.
But smart companies bridge this gap by making new hires feel like part of the team before they even walk through the door. How?
Personalised welcome videos -not just a dry contract email
Early social integration -invite them to team events, training, even the Christmas party!)
Show them their future workspace -send photos of their desk, equipment or even their branded PPE
Regular check-ins -ask how their resignation went, how they’re feeling, and reinforce their decision
Want the Full Strategy? Watch the Video!
In this short video, we dive deeper into how you can keep candidates committed and excited to join your business, so you don’t lose them at the last minute!
