Banner Default Image

The Hidden Opportunity: Why More Women is Engineering's Competitive Advantage

Wiet Blog Image

Stephen Brown

​In an industry desperate for talent, one of the greatest untapped resources is hiding in plain sight. While engineering leaders scramble to fill critical positions in an increasingly competitive market, women remain dramatically underrepresented across the sector. At just 16% of the UK engineering workforce - well below the global average of 28%, women represent not just a missing demographic but a missed opportunity for innovation, growth and competitive advantage.

Did you know? Businesses in Engineering, Manufacturing, and Technology with greater gender diversity are 21% more likely to achieve above-average profitability.

The research is clear. Organisations that successfully attract and retain female talent consistently outperform their competitors. This isn't just about meeting diversity targets; it's about building stronger, more innovative and more profitable businesses.

The Business Impact of Gender Diversity

When McKinsey reported that companies with gender-diverse teams are 21% more likely to outperform their peers in profitability, they found that diverse teams solve problems differently, approach challenges with broader perspectives, and ultimately create more valuable solutions.

They discovered that:

  • Gender-diverse engineering teams produce solutions that are 26% more valuable than those from homogeneous teams

  • Organisations with above-average diversity produce a greater proportion of revenue from innovation (45%) compared to those with below-average diversity (26%)

  • Patents generated by gender-diverse teams are cited 30-40% more often than those from single-gender teams

Beyond these performance metrics lies another stark reality: the engineering skills gap. With an estimated shortfall of 173,000 skilled workers in the UK alone and 5.8 million engineering jobs expected to be unfilled globally by 2030, the industry faces an existential threat. Doubling the number of women in engineering wouldn't just improve team performance - it could address this critical shortage while contributing an estimated £2 billion to the UK economy.

The Pipeline Problem

The conventional wisdom suggests that engineering's gender imbalance stems primarily from educational choices - not enough girls studying STEM subjects, and therefore not enough women entering the profession. While education certainly plays a role, the data tells a more nuanced story.

Female engineering graduates actually demonstrate higher employability than their male counterparts, with 89% finding employment within six months of graduation compared to 85% of men. The problem isn't just getting women into engineering education - it's keeping them in the profession once they arrive.

The statistics do not make for good reading: 46% of women leave engineering mid-career, compared to 23% of men. This exodus represents a tremendous waste of talent, expertise and investment. When we dig deeper into the reasons behind this attrition, several key factors emerge:

Workplace Culture and Bias

  • 52% of women in engineering report experiencing gender bias at work

  • 41% have experienced or witnessed inappropriate behaviour directed at women

  • 30% feel isolated due to the lack of female role models and mentors

  • 61% report having to prove their competence repeatedly, compared to 35% of men

Career Progression Barriers

  • Women in engineering spend an average of 25% longer at each career level before promotion compared to male peers

  • Women are 20% less likely to receive promotions to leadership positions

  • Only 8% of senior engineering roles in the UK are held by women

Work-Life Balance Challenges

  • 62% of women cite flexibility and work-life balance as barriers to career progression

  • Engineering has one of the highest rates of part-time wage penalties across all professions

  • Mid-career exits often coincide with family formation, suggesting inadequate support systems

These statistics paint a picture not of a pipeline problem but of a leaking bucket - talent is entering the profession but then draining away before reaching senior levels.

International Comparisons

Interestingly, the gender gap in engineering varies dramatically around the world, challenging the notion that women are inherently less interested in the field. In Latvia, Bulgaria, and Cyprus, women constitute over 30% of the engineering workforce. In parts of the Middle East, women make up nearly 50% of engineering students - including 45% in Saudi Arabia and 53% in Oman.

Perhaps most tellingly, in Malaysia, women represent 50% of computer science students, compared to just 19% in the UK. These disparities highlight how cultural factors influence career choices and suggest that the UK's gender imbalance in engineering is neither inevitable nor unchangeable.

From Product Development to Market Reach

Did you know? Gender diversity directly impacts product development and market fit!

Beyond the organisational benefits of diversity lies some fascinating research. We know that Engineering teams design products and systems for a diverse world but when these teams lack diversity themselves, the results can range from missed market opportunities to dangerous design flaws.

As Caroline Criado Perez documents in her book 'Invisible Women,' the consequences of male-dominated design teams appear in everything from smartphone sizes (designed for male hands) to automotive safety systems (tested primarily on male-sized crash test dummies, resulting in women being 47% more likely to be seriously injured in car crashes).

The business opportunity is clear: companies with women in product development roles are 75% more likely to create products that consider female users' needs, and products developed by diverse teams better serve diverse end-users, expanding market reach by up to 23%.

Reimagine Recruitment Processes

For engineering organisations serious about improving gender diversity, what strategies actually deliver results? Based on our experience working with leading engineering firms and extensive research, several approaches stand out:

Traditional recruitment methods often inadvertently filter out qualified female candidates. Businesses seeing success are:

  • Rewriting job descriptions - Removing masculine-coded language like "competitive" and "dominant" can increase female applications by up to 40%. Focus on competencies rather than years of experience, as women are less likely to apply unless they meet 100% of stated requirements.

  • Implementing blind resume screening - Organisations using this approach have seen a 35% increase in diverse candidates reaching the interview stage.

  • Using diverse interview panels - Candidates are 50% more likely to accept offers when interviewed by diverse panels.

  • Offering salary transparency - Including salary information in job postings has been shown to increase female applications by 30%.

  • Providing interview skills training - For hiring managers focused on recognising and mitigating unconscious bias.

  • Meaningful flexibility - Employers offering genuine flexible working arrangements see 87% higher retention of female engineers.

  • Leverage returner programs to attract women who have taken career breaks - 62% of women engineers who took career breaks would consider returning to the sector with appropriate support.

Gender-diverse teams drive better business results

As engineering firms compete for scarce talent in an increasingly demanding market, those that successfully attract, retain, and advance women will gain a significant edge. This isn't just about doing the right thing - though that matters, it's about building more innovative, profitable and resilient organisations.

The question is no longer whether engineering firms can afford to invest in gender diversity; it's whether they can afford not to.

Did this article spark your interest in building a more diverse engineering team? Take a deeper dive into the research and the strategies being used by leading Engineering and Technology companies: Watch our Women in Engineering & Technology webinar recording and download our full white paper. Both resources are available free here: www.europrojects.co.uk/women-in-engineering-and-technology